160167_trukidandhypergo_hp_2015_1109_ps1_1446852477 Did you know it’s very important to moisturize your child’s skin daily?! Pediatricians and dermatologists agree that moisturizing is key for children’s skin care health. Dry skin is often caused by changing weather, heat, hot baths or showers, harsh soaps and sun exposure and is proven susceptible to more serious skin conditions. While dry skin is often a temporary affliction, it can be a lifelong condition and it varies from person to person. Since baby and children’s skin both absorb and lose moisture and water more quickly than adult skin, it is especially important to continually moisturize their skin. Moisturizer also acts as a protectant from environmental pollutants and allergens - applying moisturizer is like putting on another layer of clothing! It is important for your child to moisturize whether is is dry and irritated or it looks perfectly healthy. Skin needs daily care to stay healthy! Dr. Patricia Farris, a dermatologist in New Orleans and Clinical Associate Professor at Tulane University explains: “When skin gets dry and cracks, it lets in bacteria and allergens.” She continues by saying that “it’s really important to keep skin moisturized.” Many people make the mistake of waiting too long to moisturize after taking a shower or bath. The best time to have your child apply moisturizer is within the 3-minute window after taking a shower or bath. Waiting any longer causes their skin to lose precious moisture into the air. We at TruKid suggest that you use natural products highly rated by EWG for health and safety – there’s no reason to use products full of chemicals on children that can be too easily absorbed.  And we’re proud of our own full suite of natural skin care products specifically designed to care for and protect your truly great kid’s skin.   https://nationaleczema.org/eczema/treatment/moisturizing/proper-moisturizing-techniques/ http://www.nationwidechildrens.org/dry-skin-care http://pediatrics.about.com/od/dermatologytopics/a/0108_dry_skin.htm