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Trukid New Sunscreen Formula rates high on EWG (no Vitamin A)

While running a growing company it is generally accepted that some things will fall through the cracks. Well, I just found one of those “things” that fell through a crack. Unfortunately, it was a big thing and a big crack. We have our products listed on he Cosmetic Data Base or known as Environmental Working Group or SkinDeep. Databases; We (I) have forgotten to update our ingredients as we have been busy trying to run the business. Blah, Blah. Blah. Unfortunately, I noticed this late update, a little too late, as they say. They have listed their 2010 Best sunscreens and fortunately our TruKid Sunny Days SPF 30+ Face Stick is on the list but since we have updated our sunscreen formula we forgot to update it on their website too. UG! What a way to greet a Monday morning. So I called the Cosmetic Data Base and asked what could be done. “Well”, they said, “nothing, too late! You missed it.” I say, “but can I update my formula any way?”. She says, “yes you can, but customers will not find your update unless they specifically look for it. The update may appear some time later when they update all the information.” Ok, well, thanks. So I am going to have to spread the news myself. Please pass along that we actually have a better, safer, more moisturizing, more stable sunscreen than ever before. And (no Vitamin A) So for the record: here are our new great ingredients. TruKid Sunny Days SPF30+ Lotion: Ingredients: Active: ZINC OXIDE 20% (non-nano sized particles) PURIFIED WATER, ALOE BARBADENSIS LEAF JUICE (aloe), CAPRIC CAPRYLIC, TRIGLYCERIDES (coconut oil), SORBITAN STEARATE (vegetable), POLYGLYCERYL-4 (coconut), IDOSTEARATE, HEXYL LAURATE , CETYL DIMETHICONE, DIMETHICONE (silica) , CASTOR OIL, MAGNESIUM SULFATE (Epson salt) SUNFLOWER OIL, JOJOBA OIL, CUCUMBER EXTRACT, GREEN TEA EXTRACT, TOCOPHEROLS (soy) POMEGRANATE JUICE, HYALURONIC ACID (potato starch), PHENOXYETHANOL (rose derived), ETHYL HEXYL GLYCERIN (vegetable), Citrus Grandis (grapefruit) Oil, Citrus Junos (yuzu), Citrus Aurantifolia Dulcis (sweet orange) Oil. Have a great week Jennifer Founder and mom of 6
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