TRUKID LAUNCHES INTO MEIJER STORES THROUGHOUT THE MIDWEST

TRUKID LAUNCHES INTO MEIJER STORES THROUGHOUT THE MIDWEST

Gluten-free trend extends into skin care Providing Meijer families with natural, kid-friendly skincare Oakland, Calif. (May 18, 2016) – TruKid, the experts in kids’ skincare, announced today that they are launching gluten-free and eczema safe skincare into Meijer stores across the Midwest.  The company has been rolling out to multiple online and brick and mortar retailers, but this marks its largest foray into the Midwest market segment. With naturally steroid-free products for sensitive and eczema skin, TruKid provides innovative skincare options to parents, including NEA-accepted TruKid Easy Eczema Cream, and Eczema Care Bubble Podz.  Winner of the 2015 EcoExcellence Most Innovative product, and accepted by the National Eczema Association (NEA), these single use, no mess no waste pods allow children with the most sensitive or eczema skin to enjoy the delight of a bubble bath. “This is an exciting time for TruKid.  We are thrilled to be able to now serve our customers in Meijer stores, and to introduce ourselves to new families searching for natural, kid-friendly products,” said founder and CEO, Jennifer Adams Bunkers.  “As a mother of six, I know what kids like, and I know the quality I want for them.  I created TruKid to serve parents like me, who want high-quality natural products for their kids at a reasonable price point.“ TruKid and the National Eczema Association

• With 1 in 5 children suffering from eczema, parents search for the Seal of Acceptance from the National Eczema Association on their children’s skincare products.

• TruKid worked closely with the National Eczema Association, through rigorous product formulation and testing, to earn the NEA Seal of Acceptance.  This seal provide parents with assurance and confidence, and TruKid is proud of helping families in their fight for eczema relief.

ABOUT TRUKID TruKid is the expert in children’s skincare.  Founded by Jennifer Adams Bunkers, mom of six, in Oakland, Calif., TruKid offers truly natural hair, skin and body care products – that kids actually like and want to use!  With kid-friendly scents, innovative, I-Can-Do - more - packaging and formats, and light, easy to apply textures, TruKid and TruBaby products serve families for the first 10 years of a child’s life.  By sustainably sourcing ingredients and using 100% recyclable or compostable packaging, TruKid is committed to creating products good for our children, and good for the world they will inherit.  TruKid is strategically growing its business by creating innovative natural products for kids and by working with select online and brick and mortar companies. For more information about TruKid and TruBaby, visit http://www.trukid.com. Connect with TruKid on Facebook at http://www.facebook.com/TruKidProducts, on Twitter at twitter.com/TruKid and on Instagram at instagram.com/trukid_skincare. Media Contacts: Laura Carlson Sales & Marketing, TruKid 888.878.5432 laura@trukid.com ###   If you would like more information, please contact Samantha Foy at 888.878.5432 or Samantha@trukid.com.