girl with pink sunglasses putting on sunscreenAs the weather heats up and sunny days call for fun, outdoor adventures, parents know they need to keep one crucial thing in mind – sunscreen! But with sunburns leering overhead, it is important to make sure that your little ones are applying sunscreen in the most effective way possible. As the experts in children’s skin care, TruKid is here to help! With three easy steps, you can ensure that your kids are safe as they splash in the pool or hike in the hills. Moisturize, Moisturize, Moisturize! We have discovered that the first critical step in applying sunscreen is, in fact, not sunscreen. Rather, you should moisturize. By using moisturizer before sunscreen, you lock water into your skin, keeping it saturated throughout the day and preventing uncomfortable dryness. The moisturizer serves as a primer on your skin, preparing it for sunscreen. At TruKid, we know that natural, safe, easy-to-use products are important to parents, which is why we have created three lotions for moisturizing a variety of skin types. If you have a baby joining you in your outdoor adventure, TruKid’s TruBaby brand offers truly natural Sweet Baby Daily Lotion is safe and gentle for moisturizing sensitive little bodies. Your older kids, and even you, will love using the Happy Face and Body Lotion to hydrate before the crucial layer of sunscreen is applied. For children with eczema, TruKid’s fragrance, chemical, and steroid-free Easy Eczema Therapy Cream is a great deep moisturizer to soothe dryness and prepare that sensitive skin for a layer of sunscreen. The National Eczema Association has approved the cream, making it perfect to safely hydrate your child’s skin. The Main Event - SunscreenTK Group Shot Sunscreen 2014 smaller Now for the main event… sunscreen! While it’s easy to get caught up in the excitement of an outdoor adventure, it is extremely important to apply sunscreen on yourself and your kids each and every time you go outside and repeat every hour for the best protection. Equally important is that you use the proper amount of sunscreen. Experts in the field recommend using at least 1 oz. of sunscreen per application in order to get the full SPF effect. For a visual, this is about four stripes of lotion down your forearm, from the bend in the elbow to the bend at the wrist. That’s a lot of sunscreen, so it’ll be easier if it is one your child likes and wants to use! Sticking to our promise of natural ingredients, TruKid has created numerous mineral, SPF 30 sunscreen products to care for everything from delicate baby skin to sensitive eczema skin. The unscented TruKid Eczema Daily Sunscreen is perfect for protecting your child’s fragile skin while hopefully avoiding an uncomfortable eczema flare-up. For your little sports star, TruKid Sunny Days Sport award winning sunscreen provides protection on and off the field, in and out of the water. As your baby begins to explore the great outdoors, lather him or her up with TruBaby Water and Play award winning sunscreen to keep your little adventurer safe from the sun. When looking for everyday protection you can trust, try our Sunny Days Daily award winning sunscreen. With a fresh citrus scent and truly natural protection, you and your older kids will love using Sunny Days Daily. Whichever TruKid products you decide on, you can feel confident that you are protecting your kid’s sensitive skin with natural, safe ingredients. Encore! Repeat, Repeat, Repeat! We know how much fun those long day trips to the beach are, but one application of sunscreen will not keep you and your kids safe for a whole day of splashing in the sun. The third step to a successful, sunny adventure includes reapplying sunscreen every 40 minutes. It’s important to remember that the label “water-resistant” promises SPF protection for 40 minutes of water play, not a whole day, so reapply after swimming, toweling off, or sweating. Though the hot summer sun promises exciting trips to the pool and play dates at the park, it also reminds us of the importance of sunscreen and proper application. We hope you will remember these three important steps to success in the sun on your outdoor family adventures this summer. Have fun and be safe! buy_now_buttonBoy with sunscreen sun on back_edited