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WE'RE HIRING!!

TruKid is looking for a social media rockstar to join our team. Read on for details: Company: TruKid Industry: Social Media/ PR/ Marketing Job Duration: Part Time Full Time Job Location: Oakland, ...

Point of View

Point of View: Registered Dietician, Registered Physician Assistant, and mom of 3, Debra Marino discusses how diet and natural products affect sensitive skin and eczema. As a mom, I knew my kids wo...

October is Eczema Awareness Month!

October is Eczema Awareness Month! To celebrate, we are offering free shipping on all orders containing our super eczema-safe products including: BathBlasts: All natural and made with fruits an...

Superhero Parenting

I recently read an article about “When did parenting become so difficult” (I possibly butchered that title, but it was something along those lines). It discussed how it seems like these days paren...

Celebrating 5 years of TruKid

It’s our birthday!!!! TruKid turns 5 this week!  For each of these wonderful years, we wanted to share 5 of our favorite events, defining moments if you will, that have allowed us to learn, grow, ...

redtri2013

Red Tricycle Winner 2nd Year Running! We’re thrilled to announce that once again we’ve won the Red Tricycle Award this year for our all-natural, reef-friendly Sunny Days SPF 30+ Sunscreens! Head...

TruKid BathBlasts: 5 ways they’ll make kids’ bathtime (and your life) better

Life with kids is messy. Moments of cleanliness even can become a disaster with liquid soaps and bubbles spilling or being dumped out completely in the tub, leaving your bathroom looking like your ...

TruFamily End of Summer Surfing

It is the end of summer and I had promised my kids a surfing vacation. Well, the summer nearly got by me and I realized we had not gone anywhere fun with the kids…and certainly not surfing. At...

Birthday Blast: Giving Gifts All Week!

“There are three hundred and sixty-four days when you might get un-birthday presents, and only one for birthday presents, you know.” -Lewis Carroll For the kids, we always do birthday week, where ...

July is National Picnic Month!

You heard it – July is National Picnic Month! Be outdoorsy and adventurous and have a good time doing it! Sometimes summer can be overwhelming and busy so take this opportunity to slow down and enj...