We have received many questions regarding the correct way to apply our mineral sunscreen. What is the right way to apply it? How much should you apply? Should the zinc in our product remain white on your skin like those lifeguards nose's of the 80's? Well we're going to answer that last question first with a big, Nope! Who likes to be all white and sticky on the beach?! Not us, and especially not kids. We formulated TruKid's sunscreen so that you and your family do not have to look like Frosty the Snowman & Co. in the middle of the summer. We use micro particles of zinc which have been found to be safe and efficient in protecting your skin, without leaving that sticky white residue. So when you apply our sunscreen, rub it in all the way because you don't have to see the minerals sitting on your skin to still have the full protection. This is why we LOVE our minerals. Now that we have that settled, we'll move on to how much you should apply each time. If you're getting ready for the day, adults should use about 1 ounce of sunscreen for your entire body (think shot glass). For kids, you should use an adult's handful worth of sunscreen. This is before you get dressed for the day. Throughout the day, reapply standard sunscreen every 80 minutes (this is really if you are outside for most of the day). If you're swimming and not wearing a water resistant protection, reapply every time you get out of the water. However, if you are wearing water resistant sunscreen, protection is retained for 80 minutes when swimming or sweating. You should only need a couple of handfuls to cover all of your exposed skin. Contrary to chemical sunscreen, our sunscreen is mineral based so protection is immediate. If you are using a chemical sunscreen you will want to put it on 20 minutes before you go out into the sun. What's the difference? Our sunscreen is mineral based which means it sits on top of the skin for a physical protection. Chemical sunscreen must be absorbed into the skin before it works. We hope this helps and please feel free to contact us if you have any other questions. You can leave us a comment on the blog or email us at info@52.8.18.40.