TruKid Smart Label™

Scary Facts

In our search to make a safe and great product for your kids, we discovered some alarming facts along the way. Thus, our goals have expanded; TruKid™ wants to spread the word on the dangers of ingredients found in skincare and cosmetic products.

The Campaign for Safe Cosmetics Organization states, "Ingredients in any kind of product - from sunscreen and mascara to deodorant and baby shampoo - are sold to consumers with little to no restrictions and little to no requirement for safety testing." Essentially safety testing is performed only according to the honor system.

The European Union has banned over 1,100 chemicals from cosmetics sold in Europe. The United States has banned 9 and allows all 1,100+ chemicals banned by the E.U. to be used in our personal care products.

There are approximately 10,500 ingredients used in personal care products only, and 11% of those chemicals have been tested for health and safety. Don't feel safe yet.

When ingredients are tested for health and safety in the U.S they are only tested for immediate or short term afflictions such as rashes or swelling. They are not tested for long-term effects such as cancer, birth defects or learning disabilities, just to name a few.

Younger children absorb chemicals through the skin at a larger surface-to-volume ratio when compared with older children and adults. This means that for the same amount of skin covered with a chemical, the younger child may receive up to three times the dose received by an adult.

Thank you to cosmeticdatabase.com and Princeton's publication; "The Future of Children"

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