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Say Goodbye to Itchy Skin, Say Hello to Happy & Healthy Skin! Smile as you watch your kids play – no more itchy skin to ruin the day!


Kids should not have to suffer from itchy skin or dry skin rashes from eczema and skin allergies. Our award-winning kids sun protection, eczema safe skincare, and natural hair products effectively nourish kids skin and hair, and provide relief from eczema symptoms. With non-toxic and organic ingredients, our natural skincare products are also safe for baby.

TruKid is dedicated to providing extra gentle, innovative and the best skin care products for kids. TruKid creates natural products that nurture and protect sensitive kids’ skin, which enables them to go play outside, play inside, play in the bath, or just sit and read a book without painful itchy skin.

TruKid Symbol System & fun educational materials make using children’s skincare and natural kids sunscreen easy — teaching kids to be independent. Skincare routines should be fun and easy, as part of children’s daily activities, so it helps form healthy habits for a lifetime.

TruKid – developed by a mom of 6, designed for kids and tailored for busy families.