What is the privacy policy for your site?
TruKid™ Inc. wants to protect your child’s online safety and privacy.
The purpose of this privacy policy is to tell you
Information We Collect About Visitors to Our Web Site
When visitors enter our Web site, our Web server recognizes the domain name of their ISP (Internet Service Provider) and the type of computer and browser they have. We cannot recognize individual users, but we do know if visitors are connecting to our Web site from popular ISPs like AOL, Earthlink, and MSN, or if they are connecting from a private company network.
On an aggregated basis, we track various tallies of Web site traffic. For example, we track referring pages. This is where visitors come from before they reach the TruKid Web site, for instance, many select our Web site from a listing in a search engine. We also track the number of visitors to our site every month. We keep a record of which pages visitors see most often. We cannot, however, trace this information to individual visitors. We use the aggregate information we collect to improve the content, navigation, and performance of our Web site. We use information about individual computers and browsers to provide an optimal experience for our users. We do not share this information with third parties.
Like many other Web sites, we use “cookies” to maintain information during your visit. “Cookies” are alphanumeric identifiers that we transfer to your hard drive through your Web browser. Your browser allows you to reject cookies, and software is available from third parties that will allow you to visit our Web site anonymously, although certain site functionalities may be impacted.
The Children’s Online Privacy Protection Act
The Children’s Online Privacy Protection Act (COPPA), effective as of April 2000, was established by Congress to protect children’s online privacy. COPPA requires that children’s Web site operators adhere to specific guidelines regarding the collection and handling of personally identifiable information about children. For more information about COPPA and your child’s rights to online privacy, visit the FTC’s Kids Privacy Web site for parents at http://www.ftc.gov/bcp/conline/edcams/kidzprivacy/adults.htm.
COPPA Compliance by TruKid Inc.
Certain activities such as contests and TruKid Talk ask children to submit an e-mail address. This is done for the sole purpose of responding to a child’s request. Once the e-mail has been replied to, the child’s e-mail address is deleted from our system. We do not keep on file any e-mail addresses of children under the age of 13.
All information posted by users of TruKid.com is moderated. This means that we read all messages before public posting. Any personally identifiable information will be deleted before posting. We may decide not to post a message we deem inappropriate for any reason.
Contact Us
At TruKid Inc, we respect the privacy of children. If you have questions or comments about our Privacy Policy, please contact
Our telephone number is:
(510) 463-2682
Our e-mail address is
Info@TruKid.com
Our postal address is
TruKid Inc.
129 Filbert Street
Oakland, CA 94607
TruKid Inc.’s Children’s Online Privacy Notice
Changes to this Privacy Notice:
This Privacy Notice will change over time. Please check this page periodically as you continue to use our site to see if any changes have been made. This privacy notice was most recently changed on July, 2003.
Personal Information Collected by TruKid.com:
The information we collect from our visitors helps us to personalize and continually improve your shopping experience at TruKid.com. We gather the following types of information:
Automatic Information:
When you visit our web site, we recognize the domain name of your ISP (Internet Service Provider) via an Internet Protocol (IP) address. We do not recognize individual users, but we do know if visitors are connecting to the internet from popular ISPs like AOL, MSN, Earthlink, or a private company network.
We also track various tallies of website traffic. Examples include computer and connection information such as browser type and version, operating system and platform; the full Uniform Resource Locators (URLs) which lead to and around our site; and the pages viewed on our sites, including the date and time of visits. We collect and analyze this information to improve the content, navigation, and performance of our web site.
Like many Web sites, we use “cookies” (“cookies” are alphanumeric identifiers that we transfer to your hard drive through your Web browser to maintain information during your visit). For example, if you are a registered user, we use cookies to maintain your account information, history, and/or site preferences when you sign-in. Your browser allows you to reject cookies, and software is available from third parties which will allow you to visit our web site anonymously, although certain site functionalities may be impacted.
Information You Give Us:
Information Collection and Use
We do not collect personally identifiable information about you, except when you provide it to us. For example, if you decide to complete a survey you may be asked to provide certain information such as your contact information (name, e-mail address and mailing address), gender, birth date, age group and product usage. When you submit your personally identifiable information on this website, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy. If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. The information you provide may be used by us to create and deliver to you our e-mails, catalogs, surveys or other communications. If you prefer not to receive such communications, please contact us.
Protection of Information We will not sell, lease, share or divulge any personally identifiable information you provide to us, except in these situations:
1) We sell all, or substantially all of our business assets to another party. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on the website you agree that your data may be transferred to such parties in these circumstances.
2) We may retain other companies and individuals to perform functions on our behalf. Examples include data analysis firms, customer support specialists, web hosting companies, and fulfillment companies (e.g., companies that coordinate mailings). Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose. Such third parties may also use the information collected in aggregate form for their internal business purposes, such as generating statistics for marketing materials
3) We are required by law to disclose the information.
How We Use E-mail Addresses:
Whenever we request your e-mail address, we tell you if the request is optional or mandatory. Every time we prompt for an e-mail address, we give you the opportunity to decide whether or not you want to receive e-mail promotions from TruKid Inc. The following are some examples of how we use the e-mail addresses we collect:
To confirm receipt of an online order
To e-mail an online newsletter
To send e-mail announcements and promotions
To identify the author of postings to our message boards
To answer customer service, product, and general inquiries
To notify you about updates to the site
If you have elected to receive e-mail announcements and promotions and wish at any time to no longer receive such information, please call (510)463-2676 or send e-mail toinfo@TruKid.com. You will receive confirmation that your e-mail address has been removed from our announcement list. Please remember that removal requests are individual e-mail address specific. And while we will do our best to implement your preference change as quickly as possible, you may continue to receive promotional e-mails briefly after making your opt-out request.
Sharing of Information with Third Parties:
Third Party Marketing Partners: We may employ other companies or individuals to perform certain services/functions on our behalf. Examples include: sending e-mail, analyzing customer lists and data, providing marketing assistance, or consulting services. These third parties may have access to personal information; however, these independent contractors will be legally bound to use the information to perform only those functions designated by TruKid Inc. and NOT for any other purpose.
Bulletin Board, Parents Poll, and Discussion List Policy:
When you participate in one of our polls, we tally and report the results on an aggregated basis. We cannot track the responses of individual participants. These are informal polls offered for you to share your opinions with others. TruKid Inc. does not endorse poll results, nor do we make claims of any statistical validity.
Purchase Security:
When we prompt you for credit card information, we encrypt the number for security. This is called Secure Socket Layer. Your credit information is handled by established third party banking and processing agents under contract to TruKid Inc.
Children:
TruKid Inc. does not sell products for purchase by children. We sell children’s products for purchase by adults. If you are under 18, you may use TruKid.com only with the involvement of a parent or guardian.
Law Enforcement and Protection of Users:
We will release personal information to third parties and organizations when we believe it is appropriate to do so to comply with the law. We will also do so to cooperate with law enforcement investigations, comply with court orders or subpoenas, and protect the legal rights of us or others, when we believe the safety of a person may be in jeopardy, or when we believe it is needed for fraud protection and/or credit risk reduction.
Links to Third Party Sites:
Our web site contains links to third party sites. TruKid ™ is not responsible or liable for the privacy practices or content found on these sites. We recommend you check and fully understand the privacy policy of every site you visit.
Notification of Changes
We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use your personally identifiable information will be based on the privacy policy in effect at the time the information is used.
